Question to David Owino :
“We first met at a regional platform on disaster risk reduction, where I was pitching nature-based solutions stories for the NGO I represented. During our conversation, one thing stood out to me. One was your advice to always ask the question: “So what?” when telling a story. Could you unpack what you meant by that? And more broadly, how can asking this question help environmental professionals frame their work in ways that resonate more effectively with journalists, and ultimately, with the public?“